YouTube videos that could help you do this task :

How to set up Facebook Pixel Conversion Tracking with Google Tag Manager :

https://www.youtube.com/watch?v=n4BJ-NpR9mw&ab_channel=MeasureSchool](https://www.youtube.com/watch?v=n4BJ-NpR9mw&ab_channel=MeasureSchool](https://www.youtube.com/watch?v=n4BJ-NpR9mw&ab_channel=MeasureSchool))

Goal: To have all your conversions set up and sending the conversions data to the Facebook ad platform.

Ideal Outcome: The conversions are properly set up and you are now able to use them inside your Ad campaigns.

Prerequisites or requirements: To follow this SOP to add Standard Events, you need:

Google Tag Manager installed on your site. If you haven’t done so already, you can follow (if you’re using WordPress :

Adding Google Tag Manager to a WordPress Site

Adding Google Tag Manager to a Shopify Store

How to add Google Tag Manager to a Squarespace site

You should have created a Business Manager account for your site, you can follow :

Create a Facebook Ads account using Business Manager

You also need to have the Facebook pixel on your website, If you don’t have it yet, you can follow:

Installing the Facebook Pixel on Your Site

Finally, you’ll need to have verified your domain inside Facebook Business Manager you can follow :

Configuring your Facebook Ads conversion events

Why this is important: When you finish this SOP, you should then be able to see how many conversions and how much revenue each ad is bringing you, allowing you to start optimizing your campaigns for the best results.

Where this is done: In your Google Tag Manager account and Facebook Ads platform.

When this is done: Every time there is a new conversion that needs to be measured.