YouTube videos that could help you do this task :
How To Set Up Facebook Pixel Conversions Events :
https://www.youtube.com/watch?v=9spQZDK-NzQ&ab_channel=ChristianLovrecich-PixlFeed
https://www.youtube.com/watch?v=nIuwuMaHZKs&ab_channel=SocialMediaExaminer
Goal: Configure the 8 conversion events you will be able to use to optimize your Facebook campaigns.
Ideal Outcome: You have your 8 most important conversions set up in Facebook Business Manager, which you can use as the optimization objective for your campaigns.
Prerequisites or requirements:
You should have created a Business Manager account for your site (you can follow :
Create a Facebook Ads account using Business Manager
You should have installed the Facebook Pixel on your site (follow these SOPs to install on any site using Google Tag Manager, or this one specifically for Shopify sites.)
Plus, you should have already set up conversion tracking :
Setting up Facebook Conversion Tracking
Finally, you’ll need to have verified your domain inside Business Manager :
Verifying ownership of your domain in Facebook Business Manager
Why this is important: With the release of iOS 14, Facebook Ads will now only allow you to optimize your campaigns for one of the 8 configured conversion events you select for your domain.
Where this is done: In Facebook Business Manager.
When this is done: Before you run any Facebook Ad campaigns. You only need to do this once.
Who does this: The person responsible for Facebook Ads.
Configure Aggregated Event Measurement
- Go to your Facebook Business Manager dashboard and click on the account you want to work on.