Goal: Create a beautiful bio that relates to your Instagram page or the Instagram page of our client

Ideal Outcome: Attract organically people to the page

Pre-requisites or requirements: An Instagram page, if you don't own one, follow this SOP to know how to create one How to create an Instagram account

Why this is important: With beautiful highlights and a name that makes you appear rapidly when someone is looking for a specific account, a bio makes the page more professionnal and easier to understand. (The attention spam of people is reducing every year. It's important that the person who clicked on your Instagram page knows what your account is about)

How to create Instagram Highlights

How to change your name on Instagram

Where this is done: On Instagram

When this is done: Every time we have a new client that is in need of a Social Media management and content creation.

Who does this: You, your Social Media Manager, or Community Manager.

**Bio = find your why or mission.

• Environnement set up :

Before you modify the bio, you have to do research on the client. What does he sells? What is his niche? Be sure you truly understand his personnality and vocation before creating your bio. The bio should be the mission or the why of the client

1. Open Instagram

1. Click on edit profile

1. When you're on the edit profile page, you'll see the bio. Click on it and you can start typing!

   

   **😇 Good exemples :

   Un podcast divertissant et éducatif sur l'entrepreneuriat encourageant le développement d'entreprises locales! 🤝

   Dernier épisode 👇🏻

   yellowseatspodcast.com

   Move Mindfully - Live Consciously

   • Sustainable movement brand ♻️
   • Made in Canada 🇨🇦

   #myrosebuddha

   #ecofriendly

   myrosebuddha.com/fr/collections/pink-friday

   **👿Bad exemple :

   New “Mischief” Tsuki Collection tsuki.market/collections/mischief

   (Not enough description, just a few words. We don't even know what you're selling and doing!)

   Tattoo apprentice. For any inquiries: [email protected] @pyketattoo

   (Not enough description, just a few words. No emojis. The email isn't clickable or opening a email box to contact the person. On Instagram, you can add your email with just one click so people can contact you easily)

   1. Edit the bio. Add emojis, change the sentence for the mission of your client or something that is more relatable of her/his mission right now.

   

   

   1. Click submit, and you're all done!

   

   That's it, you successfully created an AWESOME bio!