Goal: Change your name (not username, there's another SOP on that) for something that will attract other user to subscribe to your Instagram account

Ideal Outcome: Have a name that represent your job or what the account is all about

Pre-requisites or requirements: Have an Instagram account, to know how to create one, follow this SOP How to create an Instagram account

Why this is important: Having a "catchy" name on Instagram will attract more people to your account.

Where this is done: Instagram

When this is done: Every time we have a new client that is in need of a Social Media management and content creation.

Who does this: You, your Social Media Manager, or Community Manager.

• Environment set up :

Before you start, you have to do research on the client. What does he sell? What is his niche? Be sure you truly understand his personality and vocation before creating your new Instagram name. The name of the client should give an insight of the WHAT of the client.

1. Open Instagram

1. Click on edit profile

1. Click on "Name"

1. So the name should be the full name of your client with a "slash" after. ( | ) Change the name to make it like those examples :

**Exemple :

Gerard L. Madison | Lawyer

Laurence P. | Social Media 📱