Goal: Make your Instagram or your client's Instagram look alive, good and professionnal. Make your audience know where to look for specific story types.

Ideal Outcome: Have beautiful and related to the Instagram page highlights

Pre-requisites or requirements: Canva

Why this is important: Your audience needs to know where to look when they want to watch specific stories.

Where this is done : On Instagram and Canva

When this is done: Every time we have a new client that is in need of a Social Media management and content creation.

Who does this: You, your Social Media Manager, or Community Manager.

• Environnement set up :

Before you start to create your template on Canva, you have to do research on the client. What does he sells? What is his niche? Be sure you truly understand his personnality and vocation before creating your highlights. Did you really understand the product/niche?

If our client is a podcaster, he won't have the same highlights as a influencer or a yoga teacher.

1. Open Canva

2. Click on the search bar

   

3. Search for Highlights and click on the template "Instagram Story Highlight Cover"

   

4. When you will get to the template, you'll find a lot of designs. We don't recommend using these design because they have been used a lot on Instagram. You can use them to create your own tho!

1. Look at the highlights of your client. What are the names of the highlights, the stories in the highlights? If the client doesn't already have highlights, look up his story archive to see what could be his potential one. Use the brand's color to create your highlights. You can find them in the proposition.

1. When you have all the information you need, you can create your new and improved highlights.