YouTube videos that could help you do this task :

How to create a Lookalike Audience on Facebook :

https://www.youtube.com/watch?v=vWY-BxIntxM&ab_channel=BenHeath

https://www.youtube.com/watch?v=_gt8quAdrSg&ab_channel=BenHeath

Goal: To create a Lookalike Audience that you can use to expand your Facebook Ads audience.

Ideal Outcome: By the end of this SOP, you will have a Lookalike audience in the target country of your choice.

Prerequisites or requirements: To follow this SOP to add Lookalike Audience, you need:

Google Tag Manager installed on your site. If you haven’t done so already and you are using WordPress you can follow

Adding Google Tag Manager to a WordPress Site

You should have created a Business Manager account for your site you can follow :

Create a Facebook Ads account using Business Manager

You also need to have the Facebook pixel on your website. If you don’t have it yet, you can follow:

Installing the Facebook Pixel on Your Site

You also need to have set up Facebook conversion tracking you can follow :

Setting up Facebook Conversion Tracking

Finally, you’ll need to have verified your domain inside Facebook Business Manager, you can follow :

Configuring your Facebook Ads conversion events

Why this is important: A Lookalike Audience uses your selected source audience as an input to create a group of people that share the same qualities (demographic information, interests and other) of the people in it, allowing you to scale your ads effectively.

Where this is done: In your Facebook Asset Library.

When this is done: When you want to scale your prospecting campaigns.