YouTube videos that could help you do this task :
How to set up goals in Google Analytics :
https://www.youtube.com/watch?v=X3a-xqY93aM&ab_channel=StewartGauld
https://www.youtube.com/watch?v=OD6kj7awY9s&ab_channel=LovesData
Goal: To have all your website conversions being tracked and reported in Google Analytics.
Ideal Outcome: Your Google Analytics set up has all your Goals configured and being correctly reported.
Prerequisites or requirements: Some types of Goals are more easily implemented having Google Tag Manager running on your website. If you don’t have Google Tag Manager running on your site yet, you can follow the steps described in :
Adding Google Tag Manager to a WordPress Site
You also need to have Google Analytics on your website, if you don’t have it yet, you can follow the steps described in :
Adding Google Analytics to a site (using GTM)
How to add Google Analytics to a Shopify Store
The specific steps on this SOP apply only to Universal Google Analytics (not Google Analytics 4). If you followed other ClickMinded SOPs to create your Google Analytics account or if you set up Google Analytics before October 2020 you most likely have a Universal Analytics property.
Why this is important: No matter what your business is, knowing If your users are performing the actions that allow your business to grow, and which users are most likely to perform them is vital to your success and to your optimization strategy.
Where this is done: In Google Tag Manager and Google Analytics
When this is done: When you want to track a new Goal.
Who does this: The person responsible for website management, or analytics.
- SOP Update: Google Analytics 4
**Note: Google has released a new version of Google Analytics in October 2020; this new version can be set as a property alongside its standard version “Universal Analytics”. The “Universal Analytics” properties will likely be supported by Google for years to come. Currently, all ClickMinded SOPs support Universal Analytics exclusively.