YouTube videos that could help you do this task :
How to Set Up a Google Analytics Account :
https://www.youtube.com/watch?v=qLr7SUhH5Y4&ab_channel=TasiaCustode
Install Google Analytics with Google Tag Manager :
https://www.youtube.com/watch?v=zAULjqlNDgY&ab_channel=MeasureSchool
Goal: To add Google Analytics to a site using Google Tag Manager and verify that it is working properly.
Ideal Outcome: Google Analytics is properly added without any technical issues.
Pre-requisites or requirements: You can only do this once you have installed Google Tag Manager on your site. If you haven’t added Google Tag Manager to your site, you can check out our Google Tag Manager Installation SOPs for WordPress, Shopify, or Squarespace.
Why this is important: Google Analytics is the most popular tool to measure website data to gather visitor insights. With it, you will be able to know the amount of traffic you are getting, and how your visitors are behaving inside your website.
Where this is done: In Google Tag Manager and Google Analytics.
When this is done: Only once—the first time you install Google Analytics.
Who does this: The person responsible for website management, or analytics.
- SOP Update: Google Analytics 4
**Note: Google has released a new version of Google Analytics in October 2020, this new version can be set as a property alongside standard version “Universal Analytics”. The “Universal Analytics” properties will likely be supported by Google for years to come, by setting up a Universal Analytics property alongside a Google Analytics 4 property you can take advantage of the stable and documented features of Universal Analytics while still future-proofing yourself with a Google Analytics 4 property. This is the scope of this SOP.
To make sure you can follow this step-by-step SOP make sure you have selected the Universal Analytics property once your Google Analytics account has been created.
- On the top left corner click on the Account Dropdown and select a view within your Universal Analytics property (Not the GA4 property):
**Note: You can identify your Universal Analytics property by noticing the ‘UA-’ prefix in the Property ID below its name: