Set up a WordPress site or blog that will scale

Goal: To set up the basic WordPress foundations that any Wordpress website should have.

Prerequisites or requirements: You need to have a WordPress blog already running, and you’ll need administrator access to it.

Why this is important: The steps covered in this recipe will allow you to grow your business sustainably, increasing your traffic, allowing you to install more tools, recover from security issues, and keeping your site fast as it grows.

When this is done: Only once per WordPress installation.

Who does this: Your webmaster, or the person responsible for web development.

Step 1 - Set up an SEO-friendly Wordpress configuration

Outcome: Yoast is installed and configured, and your website is using the ideal permalink and homepage structure.

Special instructions: If your Wordpress blog already has indexed blog posts, skip the “Set Up Permalinks” section and instead replace that section with

How to Migrate an Existing WordPress Website towards SEO-friendly URLs

Step 2 - Add Google Tag Manager to your Site

Adding Google Tag Manager to a WordPress Site

Outcome: Google Tag Manager is installed on your website.

Step 3 - Implement a backup solution

How to backup and restore your WordPress website

Outcome: UpdraftPlus is installed on your WordPress site and periodically generating automated backups.

Special instructions: You can skip the “Creating a Manual Backup” and the “Restoring from a Backup” sections of that SOP.