YouTube videos that could help you do this task :
Advanced Facebook Ad Targeting:
https://www.youtube.com/watch?v=RXDcDVsUV4A&ab_channel=SocialMediaExaminer
Facebook Ads Audience Targeting Tutorial:
https://www.youtube.com/watch?v=jEyEA8TZH3U&ab_channel=TheFigCo
Goal: To select the right audience to use on your Facebook Ads’ Ad Sets.
Ideal Outcome: You’ve selected a solid targeting option for your Ad based on data that is available to you and that takes into account the other audiences you are targeting across your account.
Prerequisites or requirements: You need to have a Facebook Ads account, if you don’t have one yet, you can follow SOP 010. Depending on the audience you use you might need to have the Facebook Pixel running on your website and your conversions set up, if you don’t have the Facebook Pixel it yet, you can follow
Installing the Facebook Pixel on Your Site
How to add a Facebook Pixel to a Shopify Store
Setting up Facebook Conversion Tracking
Why this is important: Your Ad Set’s audience can make or break your campaign.
Where this is done: On Facebook Ads Manager.
When this is done: Every time you are creating a new Ad Set.
Who does this:
The person responsible for paid advertising.
- This SOP will give you a solid foundation for you to start launching new ads, but it does not replace or should not override decisions that were made based on the data and learnings you acquire by managing your accounts on a daily basis.
- You should be constantly looking at your results in order to understand the audiences that perform the best for your business.
- This SOP is most useful when starting the account from scratch, or scaling/diversifying an ad account.