YouTube videos that could help you do this task

https://www.youtube.com/watch?v=B2IjHGMweT4

https://www.youtube.com/watch?v=9ZIui5TEsbg](https://www.youtube.com/watch?v=9ZIui5TEsbg](https://www.youtube.com/watch?v=9ZIui5TEsbg))

Goal: To add the LinkedIn pixel on your site.

Ideal Outcome: The LinkedIn pixel is properly installed without any technical issues.

Prerequisites or requirements: You’ll need access to an active LinkedIn Ad account. Also, you’ll need access to Google Tag Manager (GTM) that was set up on your website.

If you don’t have a LinkedIn Ad account, sign up here.

If you haven’t set up Google Tag Manager, refer to the following SOPs

Adding Google Tag Manager to a WordPress Site

Adding Google Tag Manager to a Shopify Store

How to add Google Tag Manager to a Squarespace site

Why this is important: The LinkedIn Pixel is essential if you want to use LinkedIn advertising features such as retargeting, conversion tracking, and identifying demographics for your website.

Where this is done: In Google Tag Manager and LinkedIn Campaign Manager.

When this is done: Before you run any LinkedIn advertising campaign on your website. You only need to do this once unless you’re running LinkedIn ads on multiple websites.

Who does this: The person responsible for website management, analytics, or paid advertising.

Before you start: Open a new browser window with your LinkedIn and Google Tag Manager account signed in.