Goal: Writing a blog post that not only attracts the right kind of audience but also converts them into customers.

Pre-requisites or requirements: Part of the recipe assumes you’re using WordPress on your blog. But you can perform the equivalent actions on your own CMS.

Why this is important: Without a proper strategy backing up your blog posts you’ll spend a considerable amount of time writing content that will not help you achieve any of your goals.

When this is done: Every time you want to write a new blog post.

Who does this: Joint effort between the person responsible for SEO and Content.

• Step 1 - Grab your keyword research spreadsheet (or perform keyword research if you don’t have done it yet)

Outcome: You have defined the exact keyword that you want to target with your blog post.

Special instructions: To be more efficient you should perform comprehensive keyword research once every few months covering a large range of topics. Then, once you pick what you’re going to write about, perform in-depth keyword research on that specific topic.

• Step 2 - Create an awesome blog post outline

Outcome: You have completed the Outline Template and went through the General Blog Post Checklist included in the same SOP. **Add linked page @Marie-Soleil Côté **

• Step 3 - Perform on-page optimization on your blog post

Outcome:

You’ve perfectly optimized the content of your post for search engines.