YouTube videos that could help you do this task :

Create an Automated Welcome Email in Mailchimp :

https://www.youtube.com/watch?v=lZtTOuuekZQ&ab_channel=eStoreKings

Mail Chimp for beginners :

https://www.youtube.com/watch?v=R-J8oXDrYoY&ab_channel=KateEmiley

Goal: Creating an engaging, compelling automated welcome email in MailChimp.

Ideal Outcome: You will create a welcome email that is in-sync with your brand, and which will be sent automatically to your fresh newsletter subscribers.

Pre-requisites or requirements: N/A

Why this is important: You need to create a good relationship with your subscribers - and a great welcome email can give you a good jump-start into this. Consequently, you will stand a much better chance of engaging your subscribers and making them want to come back to your business.

Where this is done: Mostly in MailChimp, an online service that allows business owners to automate their newsletter welcome emails.

When this is done: Preferably, as soon as you start building your email list - this way, the welcome email will be all set up by the time you get your first subscribers.

Who does this:

You, your content writer, your email marketing specialist, or a digital marketing agency you have employed.

  1. Create an account at MailChimp. The service is completely free of charge for small businesses that don’t have more than 2,000 subscribers and/or don’t send send more than 12,000 emails/month.

Unlike with many other elements of digital marketing, there’s no actual recipe on how to write a truly compelling welcome email. A large part of it depends on the type of business you own and the type of audience you target. Beyond that, though, there are some basic rules that will help you make sure your welcome email is really attractive.

Here’s the basic structure you should follow to create an email template. Of course, you should adapt this to your own needs, so that your welcome email is unique and fully coordinated with your brand.

  1. Start with greetings. Show your gratitude for the amazing subscriber you’ve just earned!