YouTube videos that could help you do this task :
Track conversions with Twitter Pixel and Google Tag Manager:
https://www.youtube.com/watch?v=jFznUmFm4eQ&ab_channel=AnalyticsMania-GoogleTagManager%26Analytics
Complete Guide To Twitter Conversion Tracking :
https://www.youtube.com/watch?v=CZy6o2XHbMM&ab_channel=AdSkills
Goal: To track your Twitter Ads conversions from inside the platform.
Ideal Outcome: You are able to see how many conversions your Twitter Ads campaigns brought you, and how much they are worth to you.
Prerequisites or requirements: Google Tag Manager needs to already be running on your website, if you haven’t already you can follow other SOPs available for Wordpress, Shopify, and Squarespace. You will also need a Twitter Ads account.
Why this is important: Seeing how many conversions and how much revenue each ad is bringing you, allows you to start optimizing your campaigns for the best results.
Where this is done: In Google Tag Manager and Twitter Ads Manager.
When this is done: Every time there is a new conversion or website that needs to be tracked inside Twitter Ads Manager.
Who does this: The person responsible for analytics, or paid advertising.
- Install the Twitter Pixel Helper extension for Google Chrome on your browser.
- Generate your Twitter Universal Tag
- Log in to your Twitter Ads account here.
- Click Tools → Conversion Tracking
- You’ll be prompted to create a new website tag. Agree to the Terms and Conditions and click “Generate website tag for conversion tracking”