YouTube videos that could help you do this task :
How to Set Up Pinterest Conversion Tracking :
https://www.youtube.com/watch?v=Y2Fk4QXHzfE&ab_channel=PinTalk
Pinterest Conversion Tracking for your Shopify Store :
https://www.youtube.com/watch?v=13agiWwCSAk&ab_channel=CodingwithJan-ShopifyDeveloper
Goal: To track your Pinterest Ads conversions from inside the platform.
Ideal Outcome: You are able to see how many conversions your Pinterest Ads campaigns brought you, and how much they are worth to you.
Prerequisites or requirements: Google Tag Manager needs to already be running on your website, if you haven’t already you can follow other SOPs available for Wordpress, Shopify, and Squarespace. You will also need a Pinterest Ads account.
Why this is important: Seeing how many conversions and how much revenue each ad is bringing you, allows you to start optimizing your campaigns for the best results.
Where this is done: In Google Tag Manager and Pinterest Ads Manager.
When this is done: Every time there is a new conversion or website that needs to be tracked inside Pinterest Ads Manager.
Who does this: The person responsible for, analytics, or paid advertising.
- Install the Pinterest Tag Helper extension for Google Chrome on your browser.
- Log in to your Pinterest Ads account here.
- Click Ads → Conversions → Install the Tag
- Select ‘Add code using a Partner Integration’: