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How to set up a Google my business account :

Goal: Create a new account on Google My Business.

Ideal Outcome: You successfully gain access to manage your business account on Google My Business.

Prerequisites or requirements: Google sends a physical postcard to verify that the business really exists — even if this business doesn’t offer a location to service customers, you will need to provide an address where Google can send this postcard.

Why this is important: A Google My Business account is fundamental for businesses that have a physical presence (either a brick-and-mortar location or by servicing an area). A Google My Business account allows potential customers to easily find you when performing Google Searches for businesses in an area.

Where this is done: In Google My Business.

When this is done: Only once—the first time you set up Google My Business.

Who does this: The business owner/manager or the person/agency local digital marketing/SEO.

• Set up Google My Business and request the verification postcard

How you create the Google My Business account depends on whether you’re creating it for your own business or for a client (as is often the case for marketing agencies).

1. If you’re setting up a Google My Business account for your own business:

   1. Visit the Google My Business site and click “Manage now”

   2. Next, sign into the Google Account you will use to manage this business account

2. If you’re setting up a Google My Business account for a client, we recommend you do this through your agency’s Google My Business Organization account (if you haven’t set that up, follow

   Creating and managing a Google My Business Organization account

   1. Log into your organization dashboard, and go to the “Businesses” tab

   2. Make sure you’ve selected the right location group for this business and click on “Add a single business

3. Google will give you two options:

   1. If the business doesn’t have a Google My Business account (this will be the case for most people), you can create a new business.

   2. If the business you want to manage already has a Google My Business account (this won’t be the case for most people), you can claim it by searching for it and selecting it from the dropdown.

4. Next, type the name of the business and hit “Next”

5. Pick your business category and hit “Next”

6. Next, you will need to choose whether to add a location to this business or not:

   1. If you have a physical location where your potential customers can go (e.g. store, office, etc), you’ll select “Yes”

      • Next, you’ll need to add the full address of this location:

      • [Optional] If you also provide services or products outside of this physical location (e.g. you do deliveries or remote visits), you can add a service area in the next screen by selection “Yes, I also serve them outside my location”If you choose this option, you’ll select the service area next

   2. If you don’t have a physical location where your customers can go, but rather you service customers in an area (e.g. wedding photographer, locksmith, painter, etc), you’ll select “No”

      • Next you’ll have the option to select the area where you offer your services or products

7. After setting up your business’ address or service area, you can provide your phone number and website URL to start completing your business profile (although both are optional and you can add them later if you prefer).

8. You’ll see a success screen next.

9. Next, Google will need to verify this business is real by mailing a postcard to the address provided, containing a unique verification code. Enter the name of the person who will receive the postcard in the mail, make sure the address is correct, and click “Mail”