YouTube videos that could help you do this task :

How to optimize a YouTube Video:

https://www.youtube.com/watch?v=2WLnhORBnLg&ab_channel=DerralEves

https://www.youtube.com/watch?v=EzoLKuKaO8Q&ab_channel=TubeBuddy

Other SOP's:

Goal: Optimizing video content on YouTube, so that users find it easier when searching for the type of information you provide.

Ideal Outcome: Your YouTube videos will be watched by many people - ergo, your business’ visibility will increase as well.

Prerequisites or requirements: A Gmail/YouTube account, quality video content to upload on your YouTube channel.

Why this is important: Video content is increasingly popular among Internet users - so much so that YouTube gathers no less than 30 million unique views every single day. Imagine capturing the attention of 0.01% of all these viewers and how much it could mean for your business!

Where this is done: Mostly on your YouTube channel.

When this is done: Whenever you upload a new video.

Who does this: You, your VA, your SEO specialist, or the digital marketing agency you’ve hired.

• Environment setup

1. Set up a YouTube account.

• If you want to set up a personal YouTube account, you can easily do it by following these steps:

1. Sign in to YouTube with your Gmail account.
2. Upload your video by clicking on the upload icon in the top right side of the screen.
3. If your YouTube channel is not set up yet, you will be asked to fill in a form to create it. For the purpose of this example, we created “A Channel about Emojis”.

• If you want to set up a separate branded business YouTube account, you should follow these steps: