YouTube videos that could help you do this task :
Facebook Ads Campaign Objectives You Should Be Using :
https://www.youtube.com/watch?v=nwYxYDerKLI&ab_channel=PengJoon
Goal: To pick the Facebook Campaign Objective that best fits your marketing goal.
Ideal Outcome: You’ve picked the best campaign objective according to what you want your campaign to achieve, and how you want to implement it.
Prerequisites or requirements: You should already have a general idea of what your budget is and why you want to run a Facebook Ad Campaign.
Why this is important: Picking the right objective can make or break your campaign.
Where this is done: A pencil and a piece of paper is fine.
When this is done: Every time you’re planning a new Facebook Ads campaign.
Who does this:
The person responsible for Paid Traffic.
- Selecting your campaign objective
- Define your business objective;
E.g: “We want to grow our email marketing list for our new handmade Parisian handbags brand by having leads convert on the ‘handbag buying handbook’ landing page.”
- Identify the funnel stage your audience is going to be when they see your ad;
E.g: “Consideration / MOFU (Middle of Funnel)”
- Define which KPI you’d like your Facebook Ad campaign to impact positively;
E.g: “Number of leads generated on that landing page”
- Have you already implemented a way to track the metric that you have defined?
E.g: If you are driving traffic to a landing page where you’ll be collecting leads, do you have the standard events or custom conversions in place to measure the number of leads you’re getting?