YouTube videos that could help you do this task :
How to Find and Reverse Engineer Your Competitors' Content :
https://www.youtube.com/watch?v=GKU3WxlYMts&ab_channel=ManuelSuarez
Reverse Engineering Your Competitors for your Social Media Strategy :
https://www.youtube.com/watch?v=uo544cSQqUA&ab_channel=ManuelSuarez
Goal: To reverse-engineer your competitor’s Facebook Ads strategy.
Ideal Outcome: You have a standardized audit that shows you what your competitor is doing (including the exact emails they send).
Prerequisites or requirements: None.
Why this is important: Your competitor (especially if he has been investing in ads for longer than you) might have optimized their Facebook Ads strategy throughout time, and he might have strategies in place that you might want to apply yourself.
Where this is done: On Facebook Ads Library.
When this is done: As soon as possible, ideally when you start your business or Facebook Advertising. After that, you should be monitoring your competitor’s moves at least every month.
Who does this: The person responsible for Facebook Advertising.
- Check how important social media traffic is to your competitor’s strategy
- Head over to SimilarWeb
- Enter your competitor’s website on the search box above
**Note: If you get the message below you won’t have the information you need on SimilarWeb—in that case, just skip to the next chapter. What this message can tell you is that chances are your competitor is not driving too much traffic to his website (both from Facebook Ads or any other channel) or your competitor started very recently.
- Scroll down to ‘Traffic Sources’ and check which % of your competitor’s traffic is driven by social media. Keep in mind that all social media traffic is aggregated here, organic and paid