YouTube videos that could help you do this task :

How to Create Facebook Lead Ads :

https://www.youtube.com/watch?v=zoBNPqTd900&ab_channel=SocialMediaExaminer

Goal: To launch a Facebook Lead Ads campaign and integrate it with your email service provider (ESP).

Ideal Outcome: Your Facebook Lead Ads campaign is collecting leads for you on autopilot and those leads are being nurtured by your email marketing workflows.

Prerequisites or requirements:

You need a Facebook Ads Account and a Business Page. If you don’t have one yet you can follow :

Create a Facebook Ads account using Business Manager

This SOP covers a detailed process to integrate Facebook Lead Ads with MailChimp, this chapter of the SOP assumes you already have a MailChimp account. If you are using any other ESP that integrates with Zapier the process could vary slightly. You can find a list of tools that integrate with Zapier, here.

Why this is important: Having a scalable, easy to setup and maintain, lead generation campaign could make or break your business.

Where this is done: In Facebook Ads Manager, Business Manager, and your current ESP provider.

When this is done: Every time you want to launch a new Facebook Lead Ad campaign.

Who does this: The person responsible for Paid Advertising or Email Marketing.

  1. Log into your Ads Manager guided creation panel here.
  2. If you’re managing multiple Ad Accounts and Business Managers make sure you’ve selected the right ones on the top header.

**Note: To prevent confusion, your FB Manager Campaign main dashboard has 3 tabs: Campaigns, Ad Sets and Ads Tab:

  1. Click the ‘+ Create’ button, under the ‘Campaigns’ tab: