YouTube videos that could help you do this task :
How to name your ads :
https://www.youtube.com/watch?v=n0xeEFr1OD4&ab_channel=BoyuanZhao
Facebook Ads Campaign Structure and Naming Conventions :
https://www.youtube.com/watch?v=Ok3KKuLvjb4&ab_channel=ClientsEverydayTeam
Goal: To define a naming convention that perfectly fits your account structure.
Ideal Outcome: You have a set of simple-to-follow instructions on how your Campaigns, Ad Sets, and Ads.
Prerequisites or requirements: N/A.
Why this is important: A clear naming convention will make it easier and more efficient for you and anyone that works on your ad accounts to get better control over your advertising campaigns, and to report on them.
Where this is done: In a text document or a spreadsheet.
When this is done: Every time you start working on a new ad account that doesn’t already have one naming convention.
Who does this: The person responsible for Facebook Ads or Marketing strategy.
- Included resource on this SOP
The ClickMinded Naming Convention Generator & Cheatsheet
The ultimate, most efficient way to implement and consistently apply naming conventions across your organization.
- Before you start - What to keep in mind
- If you are using Facebook’s Dynamic URL Parameters feature make sure you’re not leaking any information that you would not want out since the Campaign / AdSet / Ad name will be visible for the world to see.
Example: Naming your campaign “Fake 60% OFF sale” is not a good idea if you’re using dynamic URLs since {{campaign.name}} would output “Fake 60% OFF sale” to the ad’s URL.