Goal: Create a engaging caption that makes people comment on the post and make the page grow organically

Ideal Outcome: Create engaging captions

Pre-requisites or requirements: Have an Instagram account, to learn how to do that, follow this SOP How to create an Instagram account

Why this is important: Having captivating and engaging caption helps to grow the account organically and helps to grow the engagement rate

Where this is done: On Instagram

When this is done: Everytime you schedule a new post

Who does this: You, your Social Media Manager, or Community Manager.

• Environment set up :

Before you start, you have to do research on the client. What does he sell? What is his niche? Be sure you truly understand his personality and vocation before starting to create beautiful and engaging captions

1. Open Facebook Creator Studio

   

2. Click on the Instagram logo to open the Instagram manager

   

3. Click on create a post

   

   1. Choose wheter your content is an IGTV video or an Instagram picture/video post.

      

   2. Choose the account you want to post on

   

   1. Create your caption!

      

      • To create a great caption that make people engage with the post, follow these "rules"
      • Ask a question or a demand (Opinion, Favorites,etc.)
      • Give advice and ask for people stories
      • EMOJIS!
      • Separate the hashtag and the caption (put the hashtags in the comment or add little dots)
      • Hastags (30)

      **Examples :

      Apart from cars, what other passions do you have?🎨

      📸 :

      @missliviii

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      #miatasociety #miatahub #miataclub (etc.)

      Filling up the tank again and again ⛽

      How much cost filling up your car where you live?

      .

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      #miata #miatalife #mazda (etc.)

      What’s your favorite emoji? Mine is 🥺

      .

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      #miata #miatagang

      That's it! To know how to post on Instagram, follow this SOP