YouTube videos that could help you do this task :

How to create a Facebook Ads account :

https://www.youtube.com/watch?v=CE1CYS5aQM0

How to set up and install a Facebook Pixel :

https://www.youtube.com/watch?v=E5f9oRof8JA

https://www.youtube.com/watch?v=OmfvsGWnujw

Goal: Prepare your business to run Facebook Ads for the first time from scratch.

Pre-requisites or requirements: You will need to have a personal Facebook account. To follow some sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: Shopify, Squarespace, or Wordpress.

Why this is important: Facebook Ads allow you to promote yourself to the 2 billion active Facebook users worldwide.

When this is done: Only once per website usually.

Who does this: The person responsible for Paid media or Analytics, possibly with the help of the person responsible for Website Development.

Create a Facebook Ads account using Business Manager

Outcome: You have a Facebook Business Manager account that manages your Facebook Ads account and it’s already set up with your payment method.

Installing the Facebook Pixel on Your Site

Outcome: The Facebook Pixel is properly installed and QA’d.