Goal: Knowing which of the pages you should optimize in a website, especially when there are a lot of them and you don’t have much time at your disposal to optimize each of them.

Ideal Outcome: You will be able to easily determine the most important pages in your site, so that you get the highest ROI on the time you spend optimizing your site.

Pre-requisites or requirements: It is recommended that you know how to perform keyword research. How to do this :

Why this is important: On-page optimization is absolutely crucial for your SEO efforts. However, if your website is hundreds or thousands of pages long, and it has never been optimized, the 80/20 site-wide on-page optimization method presented in this SOP will help you determine which pages to optimize first.

Where this is done: In your browser, using Ahrefs and Google Sheets, as well as KW Finder for your keyword research.

When this is done: When you decide to perform on-page optimization on a large website.

Who does this: You, your VA, your SEO specialist, or a digital marketing agency you have employed.

  1. If you don’t have an Ahrefs account, create one here (7$ trial available for the first 7 days).
  1. Go to 80/20 Site-Wide On-Page Optimization - Worksheet and make a copy of the spreadsheet to use throughout the process.
  2. Open Ahrefs.
  3. Enter the website URL in the search bar.
    1. Make sure to include both http + https (left selection menu).
    2. Select .domain/ (domain with all its subdomains in the right selection menu).
  4. Click search to analyze your domain.
  5. Click on “best by backlinks” in the left sidebar.
  6. Under http code, select “200 OK”.
  7. Sort results by “Dofollow”.

  1. For each result with more than 10 dofollow links, click on the little arrow next to it → right click on Organic keywords → Open it in a new tab.