YouTube videos that could help you do this task :
How To Set Up Abandoned Cart Retargeting Ads On Facebook :
https://www.youtube.com/watch?v=R-n-7AQb4pU&ab_channel=RyanWegner-HelpingCoachesGetMoreClients
How to Set Up Abandoned Cart Retargeting Ads On Facebook (Shopify) :
https://www.youtube.com/watch?v=YEjM6GYz2vc&ab_channel=RyanStrong
Goal: To create a simple Facebook ads campaign that targets those who are closest to purchase.
Ideal Outcome: You start generating more sales by marketing to your most qualified leads by investing under 30 minutes of your time in setting up a paid campaign.
Pre-requisites or requirements: You can only do this once you have already installed the Facebook Pixel on your site.
Why this is important: Remarketing campaigns are perhaps the first type of paid campaign you should start running if you already have consistent website traffic. Cart abandonments are easy-to-capture revenue opportunities.
Where this is done: In the Facebook Ads Manager and Google Tag Manager.
When this is done: When you have a significant number of people going through your checkout flow and want to implement a process to bring a portion of them back to your site (and complete their purchase.)
Who does this:
The person responsible for executing the campaign.
Important:
- This SOP describes a process that requires the installation of the Facebook Pixel. If you haven’t done that, you can check out our SOP :
Installing the Facebook Pixel on Your Site
- You should have created or gotten access to your company’s Facebook ads account before following this process.
- You should have also previously created a Facebook page for your company.