Goal: To have an automated process of sharing your newly published Wordpress blog posts on your social media accounts.
Ideal Outcome: You will be able to automatically share a new blog post across all your social platforms once you publish it, save time and keep your audience engaged.
Pre-requisites or requirements:
It is recommended, not mandatory, to have the Wordpress Yoast SEO plugin installed to your website. If you don’t know how to do this, check out this
You need to have at least one blog post published on your website.
Why this is important: You need to have a streamlined process for sharing your blog posts regularly. When you automate this process, you save a lot of time and increase your social presence and consistency.
Where this is done: Wordpress, Zapier, Buffer and your social media accounts.
When this is done: You only need to do this once per one social media account. After this, your new blog posts will be automatically shared across that account. You will need to repeat this process if you want to share your blog posts on more social media platforms.
Who does this: You do it (or your social or content manager.)
- Set up a free Zapier account.
- Make sure you are connected to your company’s social accounts.
- Optional, get a Buffer account with access to your company’s social accounts. If you want to learn how to set up your Buffer account, check out this SOP.
- Set up an automated blog post sharing process
To automate blog post sharing you have two options, and this SOP will explain both of them to you.
- Option #1 is for people who want the blog posts published directly to their social media accounts. Choosing this option means that, after you set up the process, your blog post will be shared in social media immediately after it is published.
- Option #2 will add your blog post to your social media publishing queue in Buffer. Your post will not be shared immediately after your published it, it will be shared in the usual schedule for social media posting. Yes, this is the option for you if you are a night owl who absolutely needs to write about wallpaper choices at 3 A.M. on Saturday, but doesn’t want to let people know about their lack of a social life.
We will start with Option #1. Feel free to scroll down for Option #2.